A company found a new untapped place to advertise, “big bushy beards.”
A Kentucky-based advertising agency came up with the idea of putting advertisements in real estate that consumers see every day, beards. "I think it's the next big thing, everybody loves beards," Whit Hiler who works at Cornett-IMS advertising agency in Lexington, Kentucky said.
The company pays men with facial hair $5 a day to walk around with a mini advertisement in their beards. The campaign will not be limited to Kentucky, but will be exported anywhere people with beards will be willing to host these little “beardboards”, according to Hiler.
A Kentucky-based advertising agency came up with the idea of putting advertisements in real estate that consumers see every day, beards. "I think it's the next big thing, everybody loves beards," Whit Hiler who works at Cornett-IMS advertising agency in Lexington, Kentucky said.
The company pays men with facial hair $5 a day to walk around with a mini advertisement in their beards. The campaign will not be limited to Kentucky, but will be exported anywhere people with beards will be willing to host these little “beardboards”, according to Hiler.